These psychological aspects may be consumers lifestyle, his social standing as well as his AIO. Psychographic Segmentation This segmentation process works on a premise that consumer buying behaviour can be influenced by his personality and lifestyle. Psychographic segmentation is quite similar to behavioral Psychographic segmentation. Psychographic Segmentation Psychographic segmentation categorizes audiences and customers by factors that relate to their personalities and characteristics. If ever market segmentation called for specialized input, it���s in the psychographic segmentation category. Demographic Segmentation Examples Demographic Segmentation of McDonald���s : McDonald���s is one of the largest fast-food chains serving millions of customers daily in more than 100 countries across the world. PSYCHOGRAPHIC SEGMENTATION IN MARKETING: DEFINITION & EXAMPLES To th亠 uniniti舒t亠d, th亠 fi亠ld 仂f psychographics m舒�� ��仂und a littl亠 like a debunked �������i亠ntifi����� ��rin��i��l亠 such as ��hr亠n仂l仂g��, but 舒��tu舒ll��, it����� one 仂f th亠 m仂��t 亠x��iting d亠v亠l仂��m亠nt�� in ��������h仂l仂gi��舒l 舒n舒l����i�� that m舒rk亠t亠r�� can l亠v亠r舒g亠 in their ��舒m��舒ign��. In other words, psychographic segmentation considers how the person lives, thinks and feels ��� rather than understanding them purely as a consumer. The key difference between psychographic and behavioral segmentation is that psychographic segmentation focuses on customer���s personality trait, values and attitudes, whereas behavioral segmentation focuses on activities of the customer. A great way to implement this is through a Messenger bot , which can be used to offer a ��� Psychographic segmentation helps identify people based on the way they think & the kind of life they want to live in terms of lifestyle, status etc. MARKET SEGMENTATION 121 success farming philosophy social activities family recreation political interest status Once the psychographic dimensions were determined, a suitable questionnaire was developed to measure these factors among farmers.measure these factors among farmers. Apple segmentation, targeting and positioning represents the core of its marketing efforts. However, once you read more about psychographic targeting, you will be able to understand it better �������� Here are nine ways to use psychographic segmentation to create content and get great results as well as some psychographic examples to give you a better understanding of it. Psychographic segmentation , also known as lifestyle segmentation, is one of the four main segmentation bases used in segmenting consumer markets, with the others being geographic, demographic, behavioral (which is sometimes also split down into benefits segmentation). Psychographic segmentation examples In the above video, Google highlights how a helicopter team was able to save the lives of a family with Google maps. What does that look like in action, though? Psychographic segmentation can help brands connect with potential prospects and consumers in a variety of industries, including retail, travel and healthcare. 5 psychographic examples that influence buying behavior The following five characteristics are what we at the Buyer Persona Institute call the 5 Rings of Buying Insight , which speak to the characteristics that influence buying decisions for specific products or services. Psychographic Segmentation Examples Travel & Transportation The marketing team for a travel site notices a group of users that have purchased multiple flights between the same departing and destination cities ��� and never fly on the weekend. Psychographic segmentation variables with examples There are three main psychographic targeting variables, each of which is broken down into subcategories. Examples of Psychographic Segmentation The different factors or variables of psychographic market segmentation are categorized into various types. Yet, only 33% of companies using it say they find it significantly impactful. Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. Lifestyle is how a person lives his life. 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