Our new MSc Marketing Analytics course provides students with essential cross-disciplinary knowledge and training in systems analysis, quantitative methods and data science to help you transform big data into a powerful marketing asset. Find out about the cost of living for students at Stirling, We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. SQL, R and Python). Closing date: Thursday 10 December 2020. This Masters provides the essential theory which underlies marketing practice and is fundamental to the delivery of effective marketing strategies, today and in the future. why you want to study a postgraduate qualification in this course, a sample of music composition/performance, Offer you a place on a different course which we think suits you better, Tell you that we'll consider your application a second time in the next stage, Tell you that your application has been unsuccessful. There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of marketing analytics and data-driven decision-making. EU and international students pay £24,060. The part-time Executive Master program Digital Marketing & Analytics MSc in Mobile Learning format (Blended Learning) focuses on comprehensive technical, strategic and legal know-how in the field of strategy development and online marketing. The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining. Dr Edgar is a Senior Lecturer in Management, Work and Organisation, and the Associate Dean of Learning and Teaching, Stirling Management School. The contexts for this work have included rituals e.g. By the time they have graduated, many students are ready to take the exam to become a certified Base Programmer. Marketing Analytics opens up careers in diverse areas such as Marketing Management, Operations Planning, Sustainability; Customer-Relations Management; Supply-chain-Management, Process Improvement, or, Disruption and Change Management. Due to the unprecedented situation of Covid-19, we currently remain open for applications. The course is multidisciplinary, combining the Stirling Management Schoolâs expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. Scottish students may be eligible to apply to the Students Award Agency for Scotland (SAAS) for loans of up to £10,000 to cover tuition fees and associated living costs. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics. Marketing Analytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. You’ll examine how digital technology can alter consumer behaviour. Email. You'll be able to take advantage of: Check fees for other versions of this course. The MSc in Business Analytics and Artificial Intelligence of TBS is designed to answer this demand. If youâre interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study. Prepare for Success is an interactive web learning tool for international students who are coming to the UK to study. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. Skip main navigation. customer relationship management (CRM) analyst, study abroad and summer school opportunities. Catalogue +41 844 007 007; Apply Now; Home; Programmes. She obtained her PhD at the University of Brighton on Foreign Retailers' Expansion in China (2009). Email: [email protected] His teaching interests lie in Information Systems Management, Project Management and Business Excellence. This qualification is awarded by the University of Southampton. Apply. Use cutting-edge tools and programming languages to analyze big data and solve marketing challenges for real businesses. This field is for validation purposes and should be left unchanged. MSc Business and Management (Business Analytics) Increase your confidence in working with data and develop your managerial skills for the fast-paced business world with this specialist Masters degree*. This MSc Marketing programme provides everything you need to forge a career in a contemporary marketing environment. He is a founding member of the Scottish Quality Management Centre, KTP Provider, University of Stirling. Please contact us if you're not sure you have the right experience or qualifications to get onto this course. We treat and select everyone in line with our Equality and Diversity Statement. Business Analytics and Management Science, Business Strategy and Innovation Management, International Banking and Financial Studies, International Entrepreneurship and Management. If you are studying part time, the total course fee will be split over the years that you study. See international entry requirements Applicants from any academic background are welcomed. Working for five years in Tokyo at an art foundation, fashion company, and a one of the Big Five consulting firms, I was determined that my passion is to become a marketer specialised in the creative industry. When you apply you’ll need to submit a personal statement explaining why you want to take the course. Scotland UK, We are ranked 2nd in Scotland and top 10 in the UK for Marketing (The Complete University Guide 2021), Explore the strategic implications of marketing analytics and manage the business, societal and ethical implications of marketing analytics solutions across organisations and different sectors, Participate in real-world consultancy work as part of your learning experience, giving you the practical skills to make a difference at the forefront of your profession, Continuing Professional Development (CPD), information on English language requirements, Students Award Agency for Scotland (SAAS), Learn more about available funding opportunities, Journal of Retailing and Consumer Services, IELTS Indicator 6.0 with a minimum of 5.5 in each sub-skill, Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill, Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill, Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill, IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking, Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills, Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills, Duolingo 95 overall with a minimum of 90 in all sub-skills, LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill, Strategic Planning or Sustainability Analytics teams, Customer Insight or Marketing Analytics teams, Finance, Pricing or other Technical Analytics teams, Marketing and Communications Officer, Stirling Council (UK), Sales Consultant, Yves Saint Laurent (UK), Marketing Communications Associate, Eugenides Foundation (Greece), Global Sales, Karma Medical Products (Taiwan), Social Media Manager, Liquorice - Digital Innovation for Brands (South Africa), Senior PR Specialist, National Education Association (USA), Sales and Marketing Executive, Alma Lasers (Japan), Senior Marketing Specialist, Symantec (Mexico), Account Executive, McCann Erickson (Greece), Senior Lecturer, University of Roehampton (UK), Supply Chain Manager, Aibel Pte Ltd (Singapore), Director of Marketing and E-Business, Elsevier (Hong Kong), International Sales Manager, Importaco, S.A. (Spain). Business Analytics MSc. English language requirements. Gain in-depth knowledge of analytical and predictive modelling skills as well as management, communication and research skills. Dr Erdem is an Associate Professor of Economics and the Postgraduate Research Director of Stirling Management School. Members of our academic staff regularly publish in journals such as: Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. It answers the industryâs demand for a skilled pool of graduates who can apply data science to solve marketing challenges. You’ll use a multi-channel approach to analyse and interpret data. Short overview of Marketing Analytics. These intensive and flexible courses are designed to improve your English ability for entry to this degree. Her research is motivated by an interest in how transition impacts consumption and identity formation within families/groups. Beyond the core MSc itself, Arden students will receive additional support and guidance, developing your employability and CV even further. Her research interests include: religion, travel and … The Masters in Analytics and Management (MAM) is aimed at recent graduates who have graduated within the last two years, with a maximum of two years of postgraduate work experience. Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour. Former graduates have gone onto work for BMW in China, Starbucks in Taiwan and Yoyo Wallet, a mobile payment system company based in London. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. Prior to joining the University of Stirling (Aug. 2019), she worked at Nottingham Business School, Nottingham Trent University as Associate Professor of International Business (2011-2019). A timetable for all classes will be made available shortly before each semester begins in September and January. We'll use a variety of ways to assess that the main learning outcomes of the course are being met. Monica has over 12 years of experience in digital and offline communications, with focus on visual and video communication. If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. If you donât currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry. Company. This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation. The online MSc Business Analytics welcomes students in entry-level analytical and project management roles, as well as those who are further along in their careers and aspire to leadership positions. It covers the work and time it takes us to assess your application. Close all. There are some instances where additional fees may apply. MSc Data Analytics. The course will teach you how to interpret the marketing data generated by businesses and how to effectively communicate your findings to inspire better ways of working. We offer an international and inclusive learning experience which welcomes students from around the world. Alumnus Marketing Analytics Yvonne Bolsius. The relatively small intake on this course means you’ll get plenty of individual attention from module leaders, who will also keep you informed of relevant special events or career opportunities. In addition to offering some of the highest salaries, Virginia is among the five states with the highest employment rates for computer and information research scientists. MSc Marketing Analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role We’re the first university in the UK to offer a marketing analytics master's. If English is not your first language you must have one of the following qualifications as evidence of your English language skills: For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements. Researching and writing your dissertation will require around 600 hours. Assignments and essays are used to test research skills with a strong emphasis on critical analysis and reflective insights. You must also choose from the following modules: You’ll learn through a range of teaching methods, including: For example in the Credit Scoring and Data Mining module you’ll use real credit scoring data and software. The BLS projects the occupation to grow nearly three times as fast as the economy as a whole; graduates from online business analytics master's programs will have career opportunities throughout the country. Stirling Welsh students can apply for financial support of up to £17,489 as a combination of grant and loan from Student Finance Wales. She also worked as a Specialist Referent in Marketing for the Public National Romanian Television and is a member of CIRCOM Network of trainers in television. This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. Maryland Smith’s Master of Science in Marketing Analytics (MSMA) program teaches you how to collect, analyze and interpret massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. This is an extra one-off charge which is separate to your tuition fees. Business Analytics MSc. Her first degree was BSc in Economics, completed in China (1995). high school prom, as well as sport fandom and music. Master of Business Administration. You'll then choose from optional modules that provide opportunities for specialism in areas including: The first semester will build upon your knowledge of digital marketing analytics. If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. Msc Marketing & Technology at Goldsmiths was the first choice when I was looking for a master's course to sharpen my expertise. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. We use cookies to give you a better experience. Search for the course you want to apply for. Ranked 10th in the UK and 33rd worldwide for International Strategic Marketing (Masters) according to the QS World University Rankings 2020, the University of Glasgow is the ideal place to undertake this online MSc Marketing. Find out if you’re exempt on our terms and conditions page. The Robert H. Smith School of Business Master of Science in Marketing Analytics, for example, notes high-caliber internships available with companies like: Amazon; IBM; Deloitte; Merkle; But big tech companies are not necessarily the only places you can get solid experience in big data marketing techniques. BBC Business, You and Yours and BBC Radio Scotland, BBC News drive). Individuals currently working in marketing, analytics, or another field, who want to complete a graduate education without taking a break from their current career, may want to consider an online masters’ program in marketing analytics. Entry requirements for international students. This course addresses the need for industry to have more managers with marketing analytic skills. Professor Tinsonâs research interests focus on generating insight into youth consumer behaviour. If you need to extend your period of study or repeat study, you will be liable for additional fees. If you need to extend your period of study, you may be liable for additional fees. This 22 months part-time degree is delivered via our unique interactive online learning platform. If you need flexibility with your studies, you can study MSc Data Analytics online. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income. Combine the study of digital marketing tools and strategy with an in-depth exploration of marketing analytics. Full-time, 12 months, February 2021: Applications open. You'll be able to track your application through our online Applicant Record System. MSc Digital Marketing & Analytics If you are interested in finding out more about the MSc in Digital Marketing and Analytics programme please complete the form below: First Name * Last Name * Email Address * Job Title. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance. If you're a current or former University of Southampton student, or if you're applying for a Master of Research (MRes) degree, you will not need to pay the fee. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics. You will prepare a dissertation in a domain of interest in Marketing Analytics. Theyâre currently contributing to the performance of the following organisations: Yves Saint Laurent; Nokia; Unilever; eBay; Pepsico; Bloomberg; NCR Corporation; Intelligent Media Ltd; Nestle; Capital Group UK; Google and more. Compulsory modules provide a balanced grounding in the skills of marketing analytics. Our Marketing Analytics & Insights (MAI) programme is designed to be relevant to the world of big data and analytics. Fees shown are for a full-time, one-year Masters course. In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. Catalogue +41 844 007 007; Apply Now; Home; Programmes. Take a look at the Prepare for Success website to get more information. The National Wallace Monument), and she has been successful in securing project funding from a range of organisations including Barclays, Associa, Tpoll and Channel 4. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. The course is tailored for those who plan to pursue a career in the field of Marketing Analytics, as well as those seeking professional development or career change. If youâre domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic. Increasingly, these organisations are recognising the role of data in gaining insights and out-thinking competitors. She completed her MBA degree at Leeds University Business School, UK (2003). Find out more about our pre-sessional English language courses. Depending on your chosen course, you may need to pay additional costs, for example for field trips. Our Business Analytics MSc is taught in collaboration with multinational companies and will give you the essential skillset they are looking for. Your tuition fee covers the full cost of tuition and any exams. Home; Study programs; Master's programs; Marketing Analytics. This is normally demonstrated by recognised awards equivalent to an overall IELTS score of 6.0 Candidates who do … The Times, The Scotsman, The Herald, Daily Mail and Mail on Sunday and on radio (e.g. We’ll ask you to pay a £50 application assessment fee if you’re applying for any postgraduate taught course that starts in or after September 2021. If we offer you a place, you'll need to accept the offer within 30 working days. He is interested in value-added optimisation: techniques that yield optimal or near-optimal solutions but also reveal underlying information about the problem to help people make informed decisions. Notably, current members of staff regularly provide consultation to industry in high-profile issues such as the recent horse meat scandal, the role of marketing towards children, and the issues facing the high street retailers across the UK. Due to disruption in English Language testing caused by COVID-19, we are accepting alternative English Language tests (including online English Language Tests). Through the online master’s degree in Marketing, specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an evolving field from one of the best business schools in the country. MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research). Complete the application form and upload any supporting documents. Dr Lisa Qixun Siebers was born in the Northeast of China and educated in both China and the UK. The Digital Marketing & Analytics master's degree at Regent’s University London will equip you with a solid understanding of digital marketing strategy, together with the analytical skills needed to work in this data-driven industry. undergraduate degree at 2.1 level or above, or international equivalent. Achieving your MSc Data Analytics and Marketing qualification will help you to accelerate your progression into a senior management role. We offer a range of funding options for overseas students. The York Business School MSc Digital Marketing and Data Analytics programme brings together relevant contemporary academic theory and research with practical understanding of activities within organisations. Wider dissemination of and interest in her research has also been demonstrated by invited presentations as well as media attention and expert opinion to practitioner publications, she is often in the press e.g. Dr Brownlee is a Lecturer in the Data Science Research Group within Computing Science and Mathematics at Stirling, and also a Visiting Fellow in Civil and Building Engineering at Loughborough University. The assignments also provide the opportunity to develop and assess your problem identification and management communication skills and capability of using key software packages; presentations are used to test your oral communication skills and assess your capability for case study analysis. Accommodation and living costs, such as travel and food, are not included in your tuition fees. You'll look at marketing in the 21st century, building customer insight, data analytics and text mining and social network analytics. The course leader is Dr Carmen-Monica Mihalache MS, PhD, FHEA. This support includes: We have a thriving entrepreneurship culture. “It is a great programme which is well designed, developed and delivered. This degree will provide you the knowledge and skill set to develop into a senior leader with a global outlook. Marketing analytics is timelier, less expensive, more actionable and accurate, and it is increasingly infused into today’s business decision-making processes. 2021 start Qualifications or experience. now Data Scientist / Researcher Consumer Research at CentERdata. Northern Irish students can apply for a postgraduate tuition fee loan of up to £5,500 from Student Finance NI. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. It will equip graduates with the skills and knowledge to launch a career in this fast-expanding field. Not only that, UA is a leader in data management and analytics education. Home; Masters; Business Analytics; Master's in Business Analytics . The Complete University Guide 2021 ranked Marketing at Stirling as 2nd in Scotland and 10th in the United Kingdom based on Research Quality. Use cutting-edge tools and programming languages to analyze big data and solve marketing challenges for real businesses. We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as: Find the equivalent international qualifications for your country. Postgraduate education at the University of Stirling Management School goes beyond text books and lecture rooms, we also focus on your personal and professional development. You can expect to have around 20 contact hours per 10-credit module each semester and 40 contact hours per 20-credit module. In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data-driven decision-making approach is the lack of a compelling business case and lack of the right skills and access to training. COVID-19: we have updated the start date for this course, Marketing Analytics (MSc) starting January 2021 for 1 year, We are top 3 in the UK for Marketing (Complete University Guide, 2020). Find out more about Flying Start. Her work often involves practitioners (e.g. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics. Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way. 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